A professional man giving a presentation on stage, gesturing thoughtfully with one hand and holding a clicker in the other, set against a bright blue curtain backdrop.

Turn Your Call Center Into an AI Asset

Every QA vendor promises 100% call coverage. The expensive decision is which one to buy, what to build instead, and what each choice locks you into.

Duration

Half-Day or Full-Day

Format

In Person & Virtual

Group size

8 to 25 people

Price Range

$10,000+

The hard part is not analyzing the calls. It is choosing what to buy.

You already know your team reviews about 2% of calls by hand. You know the compliance risks, the coaching moments, and the churn signals in the other 98% are going unread. That part is not in dispute, and every vendor in this category will tell you the same thing before quoting you a subscription.

The decision that actually costs money is the next one. Which platform, at what depth of lock-in, on whose model, with your customer audio going where. What to build instead, and what is genuinely not worth building. Which parts of your existing stack already do this and are switched off. Get that wrong and you are three years into a contract that priced itself against your call volume.

I have no stake in the answer. I am a CTO who shipped conversation analysis into production, and I hold patents in applying AI to the physical world. I do not resell any of these platforms and I am not going to implement one for you. That is exactly why I am useful in the room for a day.

This is a teardown, not a lecture. I get your sales, CS, and operations leaders around one table and we work through your actual call flows, your actual vendor shortlist, and your actual constraints. Your team leaves able to:

  • Judge a QA platform on the three things that decide the contract, rather than on the demo.
  • Tell which parts of full-coverage analysis to buy and which to build.
  • Extract revenue-saving intelligence from raw conversations without a machine learning team.

Full coverage is table stakes now. The advantage is in choosing well, deploying it without stalling, and freeing your people for the work that needs a human. That only happens when leadership agrees on the decision before the procurement cycle starts.

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A male speaker presenting on a stage at UX Brighton. Behind him is a large screen displaying 'HIGH STAKES SIMULATOR' and a blue geometric logo. Large illuminated wooden letters spelling 'UX BRIGHTON' sit on the stage floor.
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Zach gestures toward a large projection screen showing a radar chart of AI coverage across occupations beside the headline asking why AI is not helping your team finish work by 5pm, while attendees watch from conference tables.

How the day runs

Half or full day, in this order. I tailor the examples to your industry before we start, so the shape holds and the content is yours.

  1. 01

    Where the 98% is going

    We open on your own numbers. Volume, current sampling rate, what QA costs you today, and which failures are getting through.

  2. 02

    The vendor teardown

    Your actual shortlist on the whiteboard, scored against the terms that decide a contract rather than the demo.

  3. 03

    Build, buy, or already own it

    What is worth building, what never is, and which capability is sitting switched off in a tool you already pay for.

  4. 04

    Your detection map

    Which churn signals, compliance risks and coaching gaps to flag first, ranked against what they cost you.

  5. 05

    The pilot

    A named owner, a start date, and the single number that decides whether it worked. Full-day sessions run this against real call data.

Where I have taught and spoken

CiscoEtsyCarMaxPMIAICPA & CIMAVirginia TechCal State FullertonCydcorArkusNexusIAMEPAAUX BrightonBrighton SEO
Zach smiles warmly from behind a podium branded Swissotel Nankai Osaka, flanked by a FIDI 39 Club table flag and a red Japanese paper lantern beneath a wall sconce on a gold patterned wall.
"Zach's insights were practical, engaging, and very well received by the attendees."
FIDI 39 Club
Osaka, Japan

Start with your own calls

Before you book anything, run a sample of your own conversations through my free Call Center Analyzer. It takes minutes, it costs nothing, and it shows you what full coverage surfaces that a 2% sample misses. Most people arrive at the workshop already knowing what they want to fix.

Book this workshop