Zach giving a keynote presentation with a microphone on an outdoor stage at FutureFest, surrounded by an audience.

AI for home services

You cannot hire your way out of a 110,000 technician shortage. You can stop spending the technicians you have on paperwork.

Format

Keynote or Workshop

Delivery

In Person & Virtual

Audience

Operators & Franchises

Fees from

$10,000+

The labor math decides what AI is actually for

The trades are short roughly 110,000 licensed technicians in 2026, and about half of employers report they cannot find skilled applicants. That gap does not close by recruiting harder, because a licensed tech takes years of apprenticeship to produce. The pipeline is the constraint.

Which is part of why private equity is buying your competitors and, frankly, buying them for their people. When a licensed technician is the scarcest asset in the trade, acquiring a company becomes a hiring strategy. Construction is living the same arithmetic and needs 349,000 net new workers this year.

So when a vendor pitches AI to your team as a way to run leaner, they have misread the market. Nobody in this trade is trying to need fewer technicians. You could not hire more if you wanted to.

Every hour a licensed tech spends on paperwork, driving, or a callback is an hour of the scarcest resource in your industry spent on something unlicensed.

What I bring to the room

At Yembo I built AI that field teams in more than 20 countries use to assess a property from video, and produce the scope and inventory without sending someone to look first. That is the same problem your dispatch board has every morning, in a different uniform.

I talk about what worked, what did not, and the part most speakers skip: how to tell a crew that software is going to touch their job without losing the best of them to the shop down the road. Technicians have heard the word automation before, and they did not hear it as good news.

If your team wants to go deeper than a keynote, the agentic workflows workshop takes operations leaders through their own processes and ranks them by where automation pays back first. Contractors doing remodel and build work usually want to read about AI for construction as well.

Where I have taught and spoken

CiscoEtsyCarMaxPMIAICPA & CIMAVirginia TechCal State FullertonCydcorArkusNexusIAMEPAAUX BrightonBrighton SEO

Bring this to your operators

Tell me the audience and the date, and I will tell you whether I am the right fit. If your event is better served by someone else, I will say so.

Most teams book the full day: the keynote plus the AI Opportunity Audit, a four-hour working session on your own workflows, at $25,000 flat.

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Questions program chairs ask

Does Zach Rattner speak to home services companies?
Yes. Zach Rattner speaks to home services operators, franchise networks, and trade associations across HVAC, plumbing, electrical, restoration, and field service. His keynotes cover where AI removes administrative load from licensed technicians and where it should stay out of the way.
Will AI replace skilled trades technicians?
Zach Rattner argues that it will not, because the industry cannot staff the roles it already has. Trade groups project a shortage of roughly 110,000 licensed technicians in 2026, and private equity buyers are acquiring contractors partly to obtain their licensed staff. In that market the useful role for AI is removing scheduling, documentation, and callback overhead so licensed hours go to licensed work.
What experience does Zach Rattner have with field service work?
Zach Rattner is the co-founder and Chief Technology Officer of Yembo, an AI platform used in more than 20 countries that surveys homes from video and produces inventories and estimates for field teams. He holds 31 granted US patents, many covering computer vision applied to physical spaces.
What are Zach Rattner's speaking fees?
Zach Rattner's speaking fees start at $10,000 USD plus travel. The final number depends on the event type, the location, and whether the booking includes a workshop or a follow-up session.
Does Zach Rattner run workshops for home services leadership teams?
Yes. Alongside keynotes, Zach Rattner runs working sessions for leadership teams of 8 to 25 people, where the group maps its own dispatch, estimating, and documentation workflows and leaves with a ranked list of what to automate first.